SAS 2015-18
SAS has been WREDA’s creative partner for domestic tourism since late 2015. Our first work involved reinventing a familiar brand campaign, into a fresh, winter-focused message.
A new story, and new music track from Welly muso Louis Baker, provided a whole new insight - and contributed to the highest weekend hotel occupancy rate in 5 years.
SAS 2015-18
When Singapore Airlines opened up a new direct route to Canberra - we were tasked with positioning the destination to a new marketplace.
“A World Three Hours Away” summed up Wellington’s diversity of experience… and captured an overseas break that was easy and accessible.
SAS 2015-18
Online videos, display banners and outdoor posters captured different aspects of the Wellington experience - and highlighted it’s unique mix of global quality, and ‘local’ convenience.
SAS 2015-18
Finally, a Facebook Canvas let potential visitors swipe through all the different ‘worlds’ of Wellington… with free flights that occasionally appeared within the experience, providing a powerful incentive to explore.
SAS 2015-18
Finally, a Facebook Canvas let potential visitors swipe through all the different ‘worlds’ of Wellington… with free flights that occasionally appeared within the experience, providing a powerful incentive to explore.
SAS 2015-18
For the 2016/17 summer campaign, we focused on local ‘experts’ showing our audience their top ‘insider’ spots and unmissable Wellington experiences.
It was all about being personal, authentic and natural - so that potential visitors, felt they'd already been shown around. Our unforced style allowed for a wide range of video content – for the production cost of a 30 second ad.
SAS 2015-18
For the 2016/17 summer campaign, we focused on local ‘experts’ showing our audience their top ‘insider’ spots and unmissable Wellington experiences.
It was all about being personal, authentic and natural - so that potential visitors, felt they'd already been shown around. Our unforced style allowed for a wide range of video content – for the production cost of a 30 second ad.
SAS 2015-18
At the most tactical level, we created an immersive “Craft Beer Crawl” using Facebook Canvas – allowing Australian users to digitally explore the Wellington craft beer scene - as a first taste to drive visitation.
SAS 2015-18
At the most tactical level, we created an immersive “Craft Beer Crawl” using Facebook Canvas – allowing Australian users to digitally explore the Wellington craft beer scene - as a first taste to drive visitation.
SAS 2015-18
Scott's previous brand work for Postively Wellington Tourism had launched an elegant, romantic and crafted tone for the city's tourism brand - that influenced a number of subsequent campaigns. Created in 2005 in BBDO, it was both a category winner, and a major category winner, at the 2006 NZ Tourism Awards.
