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scott

Scott Henderson

Principal / Special Ad Service

  • TRADEME BRAND

    SAS 2018

    In 2018 TradeMe came to SAS to evolve their ‘Masterbrand’ platform… from a focus on products and services, to a focus on the true role TradeMe plays in NZ life, every day.

    The brief was to create ‘heartland’ brand appeal - show the different parts of life TradeMe supports - with more diversity of execution, and budget stretch, than previous TV-led campaigns.

  • TRADEME BRAND

    SAS 2018

    But TV was still a core channel - so four 30 second video executions were created, covering TradeMe’s key business units of Marketplace, Motors, Jobs, and Property. While this context was vital - the stories revolved around showing the human connections and moments that TradeMe supports, or creates.

  • TRADEME BRAND

    SAS 2018

    But TV was still a core channel - so four 30 second video executions were created, covering TradeMe’s key business units of Marketplace, Motors, Jobs, and Property. While this context was vital - the stories revolved around showing the human connections and moments that TradeMe supports, or creates.

  • TRADEME BRAND

    SAS 2018

    By combining the skills of a top director with a more flexible, social-content focused production company – we achieved considerable efficiencies, with 4 x 30s TVCs produced for less than $130K.

  • TRADEME BRAND

    SAS 2018

    By combining the skills of a top director with a more flexible, social-content focused production company – we achieved considerable efficiencies, with 4 x 30s TVCs produced for less than $130K.

  • TRADEME BRAND

    SAS 2018

    These efficiencies meant that supporting outdoor / digital channels didn’t just draw from the brand TVC’s - but carried bespoke creative, allowing for a much broader range of executions that highlighted more and more relevant TradeMe ‘Life Moments’.

  • TRADEME BRAND

    SAS 2018

    These efficiencies meant that supporting outdoor / digital channels didn’t just draw from the brand TVC’s - but carried bespoke creative, allowing for a much broader range of executions that highlighted more and more relevant TradeMe ‘Life Moments’.

  • TRADEME BRAND

    SAS 2018

    And as well as photography - we captured video footage on every shoot, allowing us to carry the creative across more and more channels in a way that was specifically tailored, for each.

  • TRADEME BRAND

    SAS 2018

    And as well as photography - we captured video footage on every shoot, allowing us to carry the creative across more and more channels in a way that was specifically tailored, for each.

    15 second ‘compilation’ / Video & Social

  • TRADEME BRAND

    SAS 2018

    And as well as photography - we captured video footage on every shoot, allowing us to carry the creative across more and more channels in a way that was specifically tailored, for each.

    Video Adshel.