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scott

Scott Henderson

Principal / Special Ad Service

  • WREDA Winter 2017

    SAS 2017

    Wellington is not a natural winter destination in many Kiwi minds - but it’s event-packed winter season actually provides for an diverse and experience-rich weekend… whatever the weather.

    As much of NZ ‘bunkers down’… Wellington’s just warming up. And this video - launched just as daylight savings faded… established the foundation that our campaign would leverage through the months ahead.

  • WREDA Winter 2017

    SAS 2017

    The ‘Always On’ campaign language continued through a series of print, poster and online display executions, that delivered both overall messages - and focused on specific events.

  • WREDA Winter 2017

    SAS 2017

    The ‘Always On’ campaign language continued through a series of print, poster and online display executions, that delivered both overall messages - and focused on specific events.

  • WREDA Winter 2017

    SAS 2017

    To add depth and ‘behind the scenes’ interest to key events - the NZ Jazz Festival, Beervana and ‘Wellington on a Plate’ – we filmed video interviews with some of the key players behind them.

  • WREDA Winter 2017

    SAS 2017

    To add depth and ‘behind the scenes’ interest to key events - the NZ Jazz Festival, Beervana and ‘Wellington on a Plate’ – we filmed video interviews with some of the key players behind them.

  • WREDA Winter 2017

    SAS 2017

    And whenever someone viewed one of our social videos, they were re-targeted with a range of ‘expert insights’ from the relevant person… giving their top tips for getting the most out of their event… and your Wellington weekend.

  • WREDA Winter 2017

    SAS 2017

    With Wellington's tourism performance still recovering from well-publicised earthquakes in April and July, the campaign performed above expectation.