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scott

Scott Henderson

Principal / Special Ad Service

  • 2011 REFERENDUM

    S&S 2011

    In 2011, NZ voted on whether to keep MMP, and on the system that might replace it. The detail, political sensitivity, and need to balance clarity with complete impartiality, were huge challenges for a 6-month information campaign.

    But smart crafting of both channels, and content, led to results far above expectations, and widespread support from vital commentators and stakeholders.