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Scott Henderson

Principal / Special Ad Service

  • FLICK BRAND 2017/18

    SAS 2017-18

    In 2017, it was time for Flick to go beyond the early adopters, to a significant national audience.

    We used the creative device of a ‘light bulb moment’ to combine electricity, innovation, and the sense of Kiwis ‘switching on’ to a new, better alternative… and in just 4 months, raised Flick’s brand awareness from 37%, to 51% nationwide.

  • FLICK BRAND 2017/18

    SAS 2017-18

    Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion. 

    An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.

  • FLICK BRAND 2017/18

    SAS 2017-18

    Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion. 

    An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.

  • FLICK BRAND 2017/18

    SAS 2017-18

    Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion. 

    An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.

  • FLICK BRAND 2017/18

    SAS 2017-18

    Each TVC showed the moment that a specific realisation ‘clicked’ - in stunning, ultra-slow motion. 

    An incredibly simple story structure, allowed our pictures, our actor’s performances, and the accompanying ‘realisations’ and music score to deliver the maximum impact, humour and insight.

  • FLICK BRAND 2017/18

    SAS 2017-18

    In print, outdoor and display media, our visuals grabbed attention - while our language turned Flick’s many benefits, into simple, clear and powerful human realisations.

  • FLICK BRAND 2017/18

    SAS 2017-18

    In print, outdoor and display media, our visuals grabbed attention - while our language turned Flick’s many benefits, into simple, clear and powerful human realisations.

  • FLICK BRAND 2017/18

    SAS 2017-18

    The distinctive visual style of the brand campaign, was then carried through a range of supporting activity… such as Flick’s 2018 ‘Winter Savings Guarantee’ campaign.

  • FLICK BRAND 2017/18

    SAS 2017-18

    The distinctive visual style of the brand campaign, was then carried through a range of supporting activity… such as Flick’s 2018 ‘Winter Savings Guarantee’ campaign.

  • FLICK BRAND 2017/18

    SAS 2017-18

    And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.

  • FLICK BRAND 2017/18

    SAS 2017-18

    And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.

  • FLICK BRAND 2017/18

    SAS 2017-18

    And when a new product suite called for an evolution of our ‘brand argument’ in late 2018 - we gave the now-familiar brand imagery, a fresh and disruptive twist… in a series of punchy 15 second executions, designed to stand out in digital video and social channels.