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scott

Scott Henderson

Principal / Special Ad Service

  • CO-OPERATIVE BANK

    Y&R NZ 2013

    “Banks making mega-profits” is rarely one of our feel good moments. Because we know that the more they win, the more we usually lose.
    To re-launch The Co-operative Bank in 2013, this insight was turned on it’s head to create a memorable ad that highlighted what made the Bank truly unique... growing awareness, and customers, with just a fraction of the spend of the Bank’s larger rivals.

  • CO-OPERATIVE BANK

    Y&R NZ 2013

    And when the bank did share it’s profits with an annual rebate - we partnered with Metservice.com to create a distinctive online event. Flying pigs appeared all across NZ - leveraging our cynicism towards banks, and highlighting the Co-operative Bank’s difference... with a 40K spend achieving over 150K of media exposure and widespread commentary on social media.