Nick Farland
Nick is a renowned Australasian expert in behaviour change / social marketing – with comprehensive expertise covering strategy, research, evaluation of messaging & media, project management, and working with stakeholders. He has held numerous senior roles both within agencies and client organisations, driving campaigns addressing family and sexual violence, road safety, biosecurity, alcohol moderation, smoking cessation, disaster preparedness and injury prevention. He is also the author of ‘12 principles of successful behaviour change’ – which underpins Marketing Association resources and course content for several universities – and contributes to the NZ Social Marketing Network and NZ Behavioural Insights Community of Practice.
Nick’s expertise can be drawn on independently from other SAS services – working and liaising with your team (and any partner agencies) to review an existing programme, help you establish a new one, or provide ongoing advice and evaluation of social marketing activity as a ‘plug-in’ member of your team.