ACTION STATION

SAS 2015

In October 2015, Action Station wanted to apply pressure to the NZ government, to restrict the marketing of high-sugar junk foods to children. With little paid media, they needed to generate as much noise, online sharing, and media discussion as possible.

So we created an lightning-rod for PR and BBQ conversations - through a social video that showed the industry’s actions through an analogy that was unlikely to be ignored.