SAS 2017
Wellington is not a natural winter destination in many Kiwi minds - but it’s event-packed winter season actually provides for an diverse and experience-rich weekend… whatever the weather.
As much of NZ ‘bunkers down’… Wellington’s just warming up. And this video - launched just as daylight savings faded… established the foundation that our campaign would leverage through the months ahead.
SAS 2017
The ‘Always On’ campaign language continued through a series of print, poster and online display executions, that delivered both overall messages - and focused on specific events.
SAS 2017
The ‘Always On’ campaign language continued through a series of print, poster and online display executions, that delivered both overall messages - and focused on specific events.
SAS 2017
To add depth and ‘behind the scenes’ interest to key events - the NZ Jazz Festival, Beervana and ‘Wellington on a Plate’ – we filmed video interviews with some of the key players behind them.
SAS 2017
To add depth and ‘behind the scenes’ interest to key events - the NZ Jazz Festival, Beervana and ‘Wellington on a Plate’ – we filmed video interviews with some of the key players behind them.
SAS 2017
And whenever someone viewed one of our social videos, they were re-targeted with a range of ‘expert insights’ from the relevant person… giving their top tips for getting the most out of their event… and your Wellington weekend.
SAS 2017
With Wellington's tourism performance still recovering from well-publicised earthquakes in April and July, the campaign performed above expectation.
