SAS 2022
Victoria University were repositioning their short course / post-grad offering, following evolutions in it’s focus, and structure.
They engaged strategic consultancy Launchsight, who brought in SAS to create the program’s core narrative and language. Our challenge was to blend the depth and quality of university learning with an up-to-date, innovative business focus.
SAS 2022
Our ‘brand story’ conveyed the idea of a new way of learning, more suited to the world of business today – with two key points of difference:
• A mix of holistic soft skills beyond traditional business disciplines and ‘silos’.
• A flexible, customisable and user-friendly structure that could mix and match courses and micro-credentials like a personal playlist.
SAS 2022
Our deliverables included:
• Crafting the programs Core Narrative
SAS 2022
Our deliverables included:
• Crafting the programs Core Narrative
• Developing a clear structure of support messaging and applying this to website structure and copy.
SAS 2022
Our deliverables included:
• Crafting the programs Core Narrative
• Developing a clear structure of support messaging and applying this to website structure and copy.
SAS 2022
Our deliverables included:
• Crafting the programs Core Narrative
• Developing a clear structure of support messaging and applying this to website structure and copy.
• And crafting all course descriptions to reflect the ‘new intelligence’ focus and tone.
