OPERATION HERO

S&S 2010 - 2014

In 2010, NZDF recruiters identified a growing problem. By the time late teens were being targeted, many had already formed narrow views of Defence life.

Operation Hero delivered hours of relevant, popular content to this audience... for less than the cost of a thirty second ad. It's success and cost efficiency led to it being reproduced every year since it's 2010 launch.